National Account Manager

Key Responsibilities

The NAM will display role model sales, negotiation and customer service skills and play a key role in developing and delivering the national account strategy and marketing plan.

Deliver allocated machine & NSV targets to support channel NSV and profitability plan.

Demonstrate effective, strategic account management that maximises new business machine placements, minimises base loses and maintains and improves channel financial shape. This to include regular structured, formal and minuted review meetings with all accounts

Drive machine drink sales & throughputs.

Build effective relationships within Caterers / FM management teams to support the growth of machine placements, drinks volumes and account profitability. This to be achieved via formal written and verbal communications as well as regular and structured meetings.

Support where appropriate member of “local channel” Foodservice team to share strategies, opportunities and best practice behaviours.

Produce formal account management reporting and strategies, demonstrating understanding of key contacts, structure and opportunities within each account.

Uncover new Foodservice/FM partners and establish terms and conditions under which we can work.


Job Specifications/Qualifications

Education & Professional Qualification

Educated to ‘A’ level standard, Degree desirable, or equivalent

National Account Sales professional calibre with knowledge of the Foodservice/FM sectors.

B2B selling experience desired

Proven success in working remotely

A background in large customer account management.

Proven success at existing customer growth & retention within a National Account arena or similar.

Able to negotiate £m tenders / contracts whilst dealing with ambiguity & conflict.

Must be financially astute with an analytical approach.

Operational knowledge of principal data manipulation software (Excel, Sales Force).

Ability to define business plans for growth and contact strategies.

Ability to lead / orchestrate the sales process to effect win-win solutions

Ability to make day-to-day and longer-term assessments and recommendations to improve

customer satisfaction.

Ability to develop sales strategies for direct route to market other



Demonstrate an understanding of Food Service or FM account management and development.

Proven track record in sales through high quality CSV machine placements

Understanding of customer requirements through direct selling experience

Demonstrate creativity in designing sales proposals that continually look to change the ‘as-is’ ways of


Proven experience and ability to build rapport and effective relationships at all levels with both external

and internal customers.

Customer focused, with a command of the use of diplomacy and tact. This should be supported with

excellent written, verbal and ‘face to face’ communication and presentation skills.

The ability to work alone as well as in a team to achieve common and personal goals and targets. A

proven ability to make good decisions to drive account growth and profitability.

Can demonstrate an ability to be able to negotiate skilfully in tough situations with both external and

internal customers in order to achieve against business goals and targets

Can organise internal resources (people, materials, support) in order to achieve against planned actions

and goals

Can provide account and results information to both external and internal customers that is timely, of

high quality and appropriate detail.

Demonstrates strong attention to detail, planning, self-motivation and tenacity.


*This position is based from ‘home’ and requires nationwide travel most days. Typically, 3 to 5 nights away from home can be expected each period.

Full and clean driving license is required.


We regret that we are unable to acknowledge every application. All successful candidates will be contacted as soon as possible. If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK. You may view our privacy policy via our website.

St George’s Recruitment – Retail & Leisure, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of retail roles.  If you’re looking for a fresh approach to retail recruitment, please contact us now.

Job Summary

Remote Working
Business Development & Sales
£45,000 - £55,000 plus bonus & car
Salary Benefits:
bonus & car
Date Added:
5th Aug 2019

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