CRM Marketing Executive
As a part of their successful growth they are now looking to add a Marketing Executive to the team. The newly hired Executive will work closely with The Head of CRM.
The salary range for this role is from £26,000 to £31,000 plus bonus
This role is part of a team delivering CRM campaigns across all 3 brands for the business, this role will include building, executing and reporting on CRM campaigns across multiple channels to support the wider marketing team. The role will also support the acquisition marketing team in their daily responsibilities and duties.
The Ideal Candidate:
• A similar position held and ideally experience of at least 12-18 months working within a CRM / Marketing team
• Understanding of CRM systems and processes (Previous experience working with Optimove would be a plus)
• A good understanding of Microsoft Excel
• Knowledge of using Google analytics
• Experience in working in the gaming / gambling sector is a plus
The Job Role:
Build and execute CRM campaigns based on specific customer segmentation, campaign or behavioural change objectives.
Drive customer awareness of all brands and products via education and promotional activity, maximising customer engagement.
Carrying out the fulfilment of promotional campaigns such as crediting Free Bets and Free Spins.
Analysing A/B tests and suggesting changes to improve overall campaign performance.
Work closely with the BI team to constantly improve targeting and campaign performance.
Reporting on campaign performance and providing insightful feedback to the marketing team.
Work closely with the creative/studio team to deliver exciting on brand content.
Ensure brand consistency
St George’s Recruitment – Betting & Gaming, is acting as an employment agency in regard to this vacancy. We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you’re looking for a fresh approach to betting and gaming recruitment, please contact us now.