Digital Marketing Executive
As a part of their successful expansion into the UK market 20 months ago they are now looking to add a Digital Marketing Executive to the team. The newly hired Executive will work closely with the Marketing Manager.
The salary range for this role is from £25,000 to £30,000 plus bonus.
Looking for someone who is familiar with digital marketing techniques such as SEO, PPC, affiliates and display, as well as referral marketing and social media and understands the need to measure digital marketing and be driven by results.
The Ideal Candidate:
• A similar position held and ideally experience of at least 18 months
• Understanding digital space and how to promote on difference channels
• Digital marketing skills - any experience in: SEO, Social Media, PPC & Paid Social
• A good understanding of campaign planning, implementation and analysis
• Experience in working in the gaming / gambling sector is a plus
The Job Role:
You will have shared responsibility for campaign delivery and be one of the go to people within the marketing team for campaign detail. Working hand in hand with the Performance Marketing Team this role would ensure our overt campaigns across Vegas, Sportsbook, Bingo and Casino are commercially viable and meet defined measurable objectives.
Take responsibility for how the campaigns are phased over time and ensure all channels are aligned and deliver quality campaign execution and clear customer journeys across all relevant channels. You will be the champion in the team for building ongoing loyalty reward schemes and search for innovative ways we can execute them.
You will be able to allocate budget requirements and work with the Performance Team to ensure we are tracking the costs and taking responsibility for executing campaigns.
You will assist the Marketing Manager and work with various agencies for PPC, SEO, display and affiliate marketing. This could include implementing tracking tools, supplying new creative and providing compliance auditing. Plan and deliver marketing campaigns for the events and publishing divisions
Use digital media tools and third party solutions to plan and manage online marketing campaigns
Monitor performance of marketing channels to ensure that budgets are allocated most profitably
Ensure brand consistency
St George’s Recruitment – Betting & Gaming, is acting as an employment agency in regard to this vacancy. We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you’re looking for a fresh approach to betting and gaming recruitment, please contact us now.