Events Sales Manager

Main Responsibilities

Financial management:

Achievement of budgeted C&E sales objectives and profit targets

Maximise revenue and profit through the implementation of a sales activity plan by proactive selling through a sales platform and use of commercial management techniques (Optimo, Salesforce and other revenue management tools).

Organise and lead onsite sales activities including sales appointments, Fam trips, sales blitzes and conversion days

Analysis of different market sectors to identify trends and targets

Ensure excellent knowledge of venue including operating costs for each style of event to ensure commercial and profitable selling

Responsible for managing local key accounts (agency and corporates)

Lead sales initiatives and conduct pro-active activities to drive revenue growth

Proactively manage key account performance and implement activities to drive new enquiries

Work closely with RSM, the central sales hub to drive new enquiries, referrals and support conversion

To help roll out best practice and standardised ways of working with both the onsite sales and operational teams to ensure they are using all the tools at their disposal

Identify and develop new customers and key accounts

Conduct weekly business review meetings with line manager to ensure objectives and activities are aligned

Complete accurate weekly flashes and monthly forecasts

Ensure all required reports are submitted in a timely and accurate manner

Ensure that all the Company’s and client’s property, equipment and monies under your control are safe and secure at all times

Be an integral part of the annual budgeting process in regard to phasing

Achieve personal and site KPI's and objectives. Review on a quarterly basis as part of the performance review process

Quality, Service and Detail:

Establish a close working relationship with the Events and Operations team to ensure that all events, contracts and project work matches ambition and promise but also provides further business opportunities

Complete regular competitor analysis in order for us to be aware of competitor products and pricing, current offers and services. To understand the dynamics of the local market and the demand generators, and the effect this has on profit and our business.

Work closely with the wider Marketing team and PR company to collaborate on activities to ensure maximum exposure

Ensure that all venue marketing material is up to date, professionally displayed and in the correct format

Participate in site management meetings in order to ensure effective communication is maintained between the teams

Ensure social media content is accurate, timely and managed effectively (this includes adding events, sponsoring ads etc.)

Comply with all company & client policies and procedures as required, together with statutory regulations and legislative requirements relating to such matters as employment law, safe systems of work, health & safety, hygiene, cleanliness, fire and COSHH etc.



Ensure that the onsite sales team are living the sales values and demonstrating these to venue clients

Establish account development plans for key clients to understand the overall value and business potential for the business.

Understand, utilise and contribute to the venue one-page strategy document aligning key activity to drive sales

Align sales activity with those of the venue client to identify and agree mutually beneficial focus areas and show clear ROI of value in partnership

Achieve C&E budget

Ensure sales team compliance of all CRM systems


Person Specification

Proven track record in proactive sales, preferably in hotel, venue or hospitality site.

Keen commercial acumen to grow and maximise sales in a highly target driven environment

Self-starter who can use initiative to drive sales ideas

Ability to align and influence different stakeholders and work alongside other functions to achieve collective business objectives

Experience in implementing best practice and innovation in a sales team environment

Experience in budget management and measuring sales performance

Highly proficient in Microsoft Office (PowerPoint, Excel and Word)

Catering industry knowledge and interest would be beneficial

A strong knowledge of the local market

A good researcher and client focussed approach

Excellent telephone manner

Excellent communication verbal & written skills

Confident presentation ability

Excellent business relationship building skills and understanding of customer needs

Ability to work under pressure and deliver measurable sales targets

Excellent time management and organisational skills in order to prioritise various job demands

Proven success in developing and executing pro-active sales and marketing initiatives with desired results

Proven negotiation skills


We regret that we are unable to acknowledge every application. All successful candidates will be contacted as soon as possible. If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK. You may view our privacy policy via our website.

St George’s Recruitment – Retail & Leisure, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of retail roles.  If you’re looking for a fresh approach to retail recruitment, please contact us now.

Job Summary

Venues & Entertainment
East Sussex
Business Development & Sales
£39,000 + bonus
Salary Benefits:
Date Added:
19th Aug 2019

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